PLR IP Holdings, LLC, owners of the Polaroid™ brand, have announced a multimillion-dollar partnership with Lady Gaga. Gage will serve as the creative director for a speciality line of Polaroid imaging products.
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”