“It’s obviously sexual,” [David Wolfe, the creative director of the Doneger Group, the trend forecasting company] said of the trend. “But the other thing I think of is animal psychology, because I do watch ‘The Dog Whisperer.’ When dogs or cats lower themselves to make themselves seem submissive, they are giving up their power and displaying their lack of aggression.”
The New York Times noticed a growing trend in the fashion world that isn’t about clothes exactly. In many designers Spring campaign ads models appear to be lying down.
So, what it really comes down to is the bases of any campaign sex! There are only so many ways a model can model and I guess this year the trend if lying down.