Beyonce has tagged along with the masses of celebs and has created her own fragrance called Beyonce “Heat”. She tells WWD, “The scent thrills and enthralls, drawing you in. At the same time, it is elegant and feminine with an air of mystery. I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and to be desired.” The fragrance will be available in February, Beyonce Heat includes eaux de parfum in three sizes 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 as well as a 6.8-oz. Gold Sparkling Body Lotion for $24. The heat for her fragrance continues in her TV Ad commercial as she sings Fever with the tag line of the fragrance “Catch the Fever”.