“[The styles]can be worn with sweet ballerina slippers, funky sneakers or paired with lace stockings and boots for more of a rock and roll look. [The] collection will appeal not just to little girls—the line also has an exclusive Teen Collection available to a size 14. ” says Ooh La La! Couture.
The main goal of the collection is to promote and raise awareness for Emily’s foundation “Lollipops and Rainbows”, which was launched in May 2009 in dedication to Emily’s grandfather, Dave Reaves. The collection has a star logo which represents the wild card “Star Lollipop” encouraging kids and their parents to an important charity.