Mary-Kate & Ashley Launch Junior Line Called “Olsenboye”

After creating The Row and Elizabeth & James collections Mary Kate and Ashley Olsen have teamed up with JcPenny to launch Olsenboye a junior’s collection, which retails between $20 and $50. Olsenboye consists of casual sportswear and accessories.

Stylist says, The collection takes its inspiration from teen trends around the world and each collection will highlight a different city. Authentic globetrotter details, like travel trunks, passport stamps and luggage stickers will appear throughout the brand’s marketing, labeling and in-store displays.


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