James Franco is the Gucci Man

Photo by Gucci
James Franco reprises his role as the face of Gucci for the newest scent Gucci by Gucci Sport. Creative director Frida Giannini tells WWD, ” James Franco is perfect for this fragrance and perfect for Gucci. He personifies the sort of nonchalance and unforced appeal that is most attractive in a man. In the advertising campaign, he captures the fragrance’s casual, modern and masculine air.” The scent is fresh and masculine with a hint of citrus. It is available in a deodorant for $27 and a  50 ml spray for $57. 

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