Photo by Gucci
James Franco reprises his role as the face of Gucci for the newest scent Gucci by Gucci Sport. Creative director Frida Giannini tells WWD, ” James Franco is perfect for this fragrance and perfect for Gucci. He personifies the sort of nonchalance and unforced appeal that is most attractive in a man. In the advertising campaign, he captures the fragrance’s casual, modern and masculine air.” The scent is fresh and masculine with a hint of citrus. It is available in a deodorant for $27 and a 50 ml spray for $57.