Puma Goes Green

Photo Courtesy Bloomberg
Following the likes of brands like Poland Spring. Puma will go green starting with their shoe boxes. In the second half of the year Puma will introduce “Clever Little Boxes” which are cardboard frams wrapped in resuable shoe bags. Puma is said to have spen 21 months on the new idea.  Puma said, “Boxes are everywhere, boxes have been around longer than the wheel, our lives are filled with them, we work in boxes. For a long time boxes made our lives easier. But at some point boxes became a problem.” [Telegraph]

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