Diesel Tells People to “Be Stupid”

“Be Stupid” it’s way more than a phrase it’s a philosophy according to Diesel the international jeans brand. In their latest advertisement campaign Diesel has created an idea that is mind boggling. The campaign thrives on slogans that make one question their own ideas of being smart. “Be Smart” isn’t that what your parents always told you…

  • “Smart may have the brains, but Stupid has the balls”
  • Smart critiques. Stupid creates.”
  • “Smart may have the answers,but Stupid has all the interesting questions.”
  • “Smart has the plans, Stupid has the stories”



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