The British Advertising Standards Authority has banned Marc Jacobs perfume ads for Oh Lola! due to Dakota Fanning’s overly childlike and sexed up look in the ad. It doesn’t help that the perfume bottle is strategically placed between Fanning’s legs. The ASA says:
We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.
Marc Jacbos wanted the ad to be “seductive yet sweet” as it was inspired by Vladimir Nabokov’s character Lolita, a sexualized child.